LIZ FORMAN COACHING
The wake up call you didn’t know you needed.
Behavior change coaching for Gen X men and women ready to stop surviving midlife and actually live it.
Get to the root. Bear the fruit
Get out of your own way
Feel great
Strengthen your spirit
Schedule Your Complimentary Wake Up Call
Let's take an honest look at what is really going on in your life, your health, and your thinking.
A 60-minute conversation grounded in truth, clarity, and straight talk.
You will walk away from this call knowing the 2-3 top things that are holding you back and what we can do together to get those cleaned up.
When Nothing Changes, Nothing Changes.
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Just miserable enough to complain, not miserable enough to change
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Apathy that looks like rest, stagnation that looks like stability
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A body that keeps score while you keep scrolling
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Relationships that drift while you wait for everyone else to fix themselves
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Kids you can't reach, parents you resent helping, a spouse you've stopped seeing
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A spirit so disconnected you've forgotten what it feels like to trust anything
Ready To Take The First Step?
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Step 1. Schedule Your Wake Up Call
A straight talking conversation about where you are, what is keeping you stuck, and what is actually possible. You will walk away knowing the 2-3 top things holding you back and what we can do together to get those cleaned up.
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Step 2. We Start Working and You Start Moving
From our very first session we get to the root of what is driving your patterns. You will walk away with real insight, practical next steps, and the momentum to actually move forward.
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Step 3. A Life That Finally Feels Like Yours
More energy. Clearer thinking. Better relationships. Habits that stick. This is what is waiting on the other side of the work. Focused. Purposeful. Fully alive.
About Me:
Most of the people I work with already know something needs to change.
They’re smart. Self aware. They’ve figured out a lot in life.
But they’re stuck in patterns they can’t seem to break.
And the harder they try, the more frustrated they get.
That’s where I come in.
I’m Liz Forman. Behavior change coach, firmly Gen X, and the person who will tell you what everyone else is too polite to say.
My background is in biology, strength and conditioning, nutrition and clinical research. But what I actually do is help people get out of their own way.
We get to the root of what’s keeping you stuck.
We clean up the thinking that’s running the show.
We build habits that actually stick.
Not because it’s trendy.
Because it works.
And on the other side of that work?
More energy. Clearer thinking. Better relationships. A spirit that finally feels connected to something bigger than yourself.
Yes, a life that finally feels like yours.
Trusted by professionals from…
What People Are Saying
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“Liz is truly a joy to work with. Her supportive, intuitive coaching style is a great balance to the carefully tailored program. Her sense of humor made dealing with my own inner demons less ominous. Her patience is boundless - and trust me, I tested it! Without her support, there's no way I would've ever even considered making the changes I've incorporated into my life. She's a valuable asset and I'm grateful to have worked with her."
Jasper K
Licensed Therapist
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“Liz Forman is seriously the best! Not only is she an absolute joy to talk to every week, but her guidance is truly life changing! She helps you unlock the power within to take control of your thoughts, and in turn take control of your life. I am eternally grateful for all of my experiences working with her and for the abundance of knowledge and growth she has brought to my life.”
Chantel J.
Creative Business Owner
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"Liz changed my life! Thanks to our coaching, I learnt about the importance of taking care of myself and I saw myself grow over the weeks. I feel like a better version of me with better boundaries in my relationships and at work. I realized what happiness was really about and I’m so grateful."
Marjorie P.
Sales Executive
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"When faced with some life's situations I felt that my emotions overpowered me; and the more I experienced those emotions, the worse I felt about myself. I was pretty much at the mercy of the unpredictable events of life and in reaction mode. Then I started working with Liz who helped me direct my attention to my thought patterns. I realized that I was thinking in ways that did not serve me and, to my surprise, I was doing it unconsciously. Liz is like an ally, someone that will call you out on stuff that doesn't move you forward and, in my opinion, that's what a coach does. Now I feel I am in a place of choice; a place where I can direct my thoughts to the results I want in life. I recommend anyone that is stuck in something in their life or wants to take their game to the next level to work with Liz."
Martin C
Entrepreneur
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"Liz Forman is one of a handful of people in this world that I trust explicitly with my physical and mental well-being. Liz has been coaching me off and on for approximately 7 years. The majority of our programming had been focused on physical training, but more recently we began incorporating mental exercises into our program to help with some additional stressors that were in my life. I began slowly incorporating meditation into my daily routine, and with her help, I've been able to increase the length of my meditation sessions, which has greatly improved my mental clarity and tranquility. Whenever Liz is working with me, whether our focus is on my body or mind, I'm always reminded of much I enjoy her humor, level of expertise, friendship and her positive energy."
James S.
Engineer
When you feel off, everything feels off.
Here's how we change that.
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1:1 Coaching
No templates. No generic advice. No being told what worked for someone else.
Just you, me, and an honest look at what is actually going on.
We will get to the root of the patterns keeping you stuck. In your health, your relationships, your thinking, your spirit, your life. And we will build something better from there.
This is for the Gen Xer who is done just existing and ready to actually live.
It starts with a complimentary Wake Up Call. A real conversation. No pressure. Just straight talk about where you are and where you could be.
Schedule Your Wake Up Call
Why Work With Me?
There's a lot of coaching out there. Most of it will tell you what to do. Very little of it will tell you the truth.
I will.
With 15+ years in behavior change, health coaching, strength and conditioning, and mindset work. I bring real experience, not just credentials.
My faith is also part of how I work. I am a practicing Orthodox Christian and I know what it is like to search. Gen X searched hard. We tried everything New age. Well I know I did. I’ve been steeped in Self help. Manifestation. Hypnosis. Human Design. Every framework and modality that promised to finally make us feel whole. To understand all of the secrets… all of the things. And I wont lie, a lot of it was interesting. Some of it probably seemed helpful at the time. But none of it was IT and I was looking for IT!
Because what we were really looking for was not a framework. It was a foundation. Something solid. Something true. Something bigger than ourselves.
If you feel that emptiness and you cannot name it, you are not broken. You are just still searching. And that is exactly where we start.
I've struggled with my own health, my own patterns, my own stuck places. I know what it feels like to know better and still not do better. That's not a weakness. That's where the work begins. That’s our awareness.
What makes my approach different isn't a framework or a certification. It's this. I see what you might not be able to see about yourself, how you outwardly think, feel, and behave. And I'm not afraid to say it out loud.
Clarity doesn't come from more information. It comes from finally being honest about what's really going on.
That's what we do here.