LIZ FORMAN COACHING
What if the thing you're so sure about is the thing keeping you stuck?
The belief. The behaviors on autopilot. The version of your life you stopped questioning.
Behavioral Change Coaching for those who are ready to stop surviving midlife and actually live it.
No judgment. No shortcuts. Just an honest look at what's actually going on, and a real structure to do something about it.
Clarity You Can Trust:
Clean data and straight talk
Real Connection:
Showing up fully for the people you love
Thriving and Energized:
Feeling alive again, not just getting by
Schedule Your Complimentary Wake Up Call
Let's take an honest look at what is really going on in your life, your health, and your thinking.
A 60-minute conversation grounded in truth, clarity, and straight talk.
You will walk away from this call knowing the 2-3 top things that are holding you back and what we can do together to get those cleaned up.
When Nothing Changes, Nothing Changes.
Do any of these points resonate?
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Just miserable enough to complain, but not quite miserable enough to change though
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Apathy that looks like rest, stagnation that looks like stability
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A body that keeps score while you keep scrolling
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Relationships that drift while you wait for everyone else to fix themselves
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Kids you can't reach, parents you resent helping, a spouse you've stopped seeing
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A spirit so disconnected you've forgotten what it feels like to trust anything
Ready To Take The First Step?
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Step 1. Schedule Your Wake Up Call
A straight talking conversation about where you are, what is keeping you stuck, and what is actually possible. You will walk away knowing the 2-3 top things holding you back and what we can do together to get those cleaned up.
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Step 2. We Start Working and You Start Moving
From our very first session we get to the root of what is driving your patterns. You will walk away with real insight, practical next steps, and the momentum to actually move forward.
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Step 3. A Life Driven By Purpose
Thriving and energized. Clearer thinking. Better relationships. Habits that stick. This is what is waiting on the other side of the work we will do together.
Focused. Disciplined. Purposeful. Fully alive.
About Me:
Most of the people I work with already know something needs to change.
They're smart. Self aware. They've figured out a lot in life.
But they're stuck in patterns they can't seem to break.
And the harder they try, the more frustrated they get.
That's where I come in.
I'm Liz Forman. Behavioral change coach, firmly Gen X, and the person who will tell you what everyone else is probably too polite to say.
My background is in biology, strength and conditioning, clinical research, health education, and multiple coaching, nutrition, and fitness certifications. I co-host a menopause tell all podcast called Oh! So No One Told You?!
But in all honesty, what I actually do is help people get out of their own way.
We work together to do the hard work.
We get to the root of what's keeping you stuck.
We clean up the thinking that's running the show.
We build habits that actually stick.
Not because it's being told to you by some influencer.
Because it works.
And on the other side of that work? More energy. Clearer thinking. Better relationships. More connection. A life that finally feels like yours.
Trusted by professionals from…
What People Are Saying
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“Liz is truly a joy to work with. Her supportive, intuitive coaching style is a great balance to the carefully tailored program. Her sense of humor made dealing with my own inner demons less ominous. Her patience is boundless - and trust me, I tested it! Without her support, there's no way I would've ever even considered making the changes I've incorporated into my life. She's a valuable asset and I'm grateful to have worked with her."
Jasper K
Licensed Therapist
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“Liz Forman is seriously the best! Not only is she an absolute joy to talk to every week, but her guidance is truly life changing! She helps you unlock the power within to take control of your thoughts, and in turn take control of your life. I am eternally grateful for all of my experiences working with her and for the abundance of knowledge and growth she has brought to my life.”
Chantel J.
Creative Business Owner
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"Liz changed my life! Thanks to our coaching, I learnt about the importance of taking care of myself and I saw myself grow over the weeks. I feel like a better version of me with better boundaries in my relationships and at work. I realized what happiness was really about and I’m so grateful."
Marjorie P.
Sales Executive
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"When faced with some life's situations I felt that my emotions overpowered me; and the more I experienced those emotions, the worse I felt about myself. I was pretty much at the mercy of the unpredictable events of life and in reaction mode. Then I started working with Liz who helped me direct my attention to my thought patterns. I realized that I was thinking in ways that did not serve me and, to my surprise, I was doing it unconsciously. Liz is like an ally, someone that will call you out on stuff that doesn't move you forward and, in my opinion, that's what a coach does. Now I feel I am in a place of choice; a place where I can direct my thoughts to the results I want in life. I recommend anyone that is stuck in something in their life or wants to take their game to the next level to work with Liz."
Martin C
Entrepreneur
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"Liz Forman is one of a handful of people in this world that I trust explicitly with my physical and mental well-being. Liz has been coaching me off and on for approximately 7 years. The majority of our programming had been focused on physical training, but more recently we began incorporating mental exercises into our program to help with some additional stressors that were in my life. I began slowly incorporating meditation into my daily routine, and with her help, I've been able to increase the length of my meditation sessions, which has greatly improved my mental clarity and tranquility. Whenever Liz is working with me, whether our focus is on my body or mind, I'm always reminded of much I enjoy her humor, level of expertise, friendship and her positive energy."
James S.
Engineer
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"I have been working with Liz for the past 6 months and I already feel like so much has changed in my life (for the better) in such a short period of time. Every time I speak with Liz I learn something new about myself or obtain a new level of awareness into the thoughts and behaviors that currently don't serve me. Working with Liz has opened my eyes to the thought patterns that have been holding me back and keeping me from having the life I desire; and I feel like every session with her gets me one step closer to realizing my fullest potential. Talking to Liz is like sharing with a close friend. She is easy to open up to, supportive, kind, empathetic, and completely non-judgmental; but at the same time, she isn't afraid to call you out when you aren't being honest with yourself. In the past I have read countless self-help books and attended a handful of transformational workshops in the hopes of learning how to overcome the limiting beliefs and self-doubt that have held me back from living a life fulfilled. What's great about Liz is she gets to the root of who you are and what challenges are specific to you, unlike any book or generic class/seminar ever could. She truly cares about her clients and makes a genuine and sincere effort to help you achieve whatever goals you have set for yourself. No matter what obstacles you're looking to overcome or achievement you're hoping to accomplish, Liz has the tools to help you get there. I'm truly grateful to have someone like her in my corner."
-Christina
Acct Exec
When you feel off, everything feels off.
Here's how we change that.
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1:1 Coaching
Here's how we change that.
No templates. No generic advice. No being told what worked for someone else.
Just you, me, and an honest look at what is actually going on.
We will get to the root of the patterns keeping you stuck. At work, at home, in your health, your finances, your relationships, your spirit. And we will build something better from there.
This is for the person in midlife who is done just existing and ready to actually live.
It starts with a complimentary Wake Up Call. A real conversation. No pressure. Just straight talk about where you are and where you could be.Schedule Your Wake Up Call
Why Work With Me?
There's a lot of coaching out there. Most of it will tell you what to do. Very little of it will tell you the truth.
I will.
With 16+ years in behavior change, health coaching, strength and conditioning, and mindset work, I bring real experience, not just credentials. My background is in biology, clinical research, health education, and multiple coaching, nutrition, and fitness certifications. I've spent my career studying the same question from every angle: why do smart, capable people know what to do and still not do it.
It's not information. It's not motivation. It's the pattern running underneath both, and most people have never been taught to see it, let alone interrupt it.
I've struggled with my own health, my own patterns, my own stuck places. I know what it feels like to know better and still not do better, and the place your mind will go when you recognize that pattern and feel helpless. Sometimes it feels like a weakness… But that's not a weakness, it's a tell. It’s our thread to pull. And that's where the work begins.
What makes my approach different isn't a framework or a certification. It's this. I see what you might not be able to see about yourself: how you think, feel, and behave. And I'm not afraid to say it out loud.
Clarity doesn't come from more always learning and taking in more and more information. It comes from being honest about what's really going on. Full stop.
That's what we do here.